Professional Development Programs

Marketing for Small Businesses

Small Business Marketing in the Age of Social Media

Friday, February 26, 2016 | Time: 9am to 4pm – Lunch included
Location: WCU at Biltmore Park, Asheville, NC
Instructor: Cathy Arrington with Insight Marketing
Cost: $89.00 per person OR register for both marketing classes for $79 each (Save $20)

REGISTER ONLINE

Should you be on Facebook or Twitter? Should you run ads in the local paper, have billboards, or run radio campaigns? How do you know where to put your focus and advertising dollars? With only so much time in a day and lots of shiny new objects calling for your attention, what do you do?

Participants will learn about social media, social media marketing and other online tools to integrate into a marketing system that works for small business. They will discover how to get the most bang for their marketing buck while mapping out a media plan.

  • This course is for small business owners and organizations who want to understand and implement a strong, targeted marketing system
  • This course is also suitable for small businesses who want to train their staff on the principles of social media marketing and online tools
  • This course is also for marketers who want a deeper understanding of how social is not a replacement for traditional advertising, but an enhancement.

Building a Memorable Brand

Friday, March 18, 2016
Time: 9am to 4pm – Lunch included
Location: WCU at Biltmore Park, Asheville, NC 
Instructor: Cathy Arrington with Insight Marketing 
Cost: $89.00 per person OR register for both workshops for only $79 each.

REGISTER ONLINE

What makes a strong website? What makes a logo and tagline recognizable?
What should your social media profile, covers and ads look like? What about printed materials?

In today’s real world, small businesses and organizations work with limited time and resources. Building a strong and consistent identity will reinforce what sets your business apart from the noise and will position you to succeed. There are so many touchpoints where your branding appears.

This interactive workshop will guide you through the process of identifying and creating consistent branding messages and images for use across all digital and traditional marketing platforms. We will also review participants existing websites, brochures, logos and tag-lines on ways to strengthen.

  • This course is for small business owners and organizations who want to understand and implement consistent, targeted branding
  • This course is also suitable for small businesses who want to train their staff on the principles of branding across social media platforms
  • This course is also for marketers who want a deeper understanding of how to make everything their brand touches positively reflect their company
  • This is a hands-on class tailored to the participant’s needs

About the Presenter

Cathy Monteith Arrington, owner of Insight Marketing, specializes in providing comprehensive branding and strategic marketing services.

After years of working for two hospital healthcare systems as a marketing /public relations director and strategic planning & marketing director, she started Insight Marketing in 1997. Over the years, she has gathered the most talented, experienced creative partnerships for web development, graphic design and social media.

While working with a variety of clients in Industry, Banking, Healthcare, Business, Resorts, Destination Travel, Legal and Government, the need for a systematic approach to marketing became abundantly clear. As a result the Pearls of Wisdom Marketing Approach© was developed and used to help clients identify and implement marketing steps.

Cathy is also a high-energy, high-content speaker, who educates, entertains, and motivates her audience with such topics as “How Not to get a Third Degree Burn when you Set the World on Fire,” “Creating a Memorable Brand,”  “What to do when your Marketing Budget has Stretch Marks,” and “You Must Be Present to Win.”

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