Professional Development Programs

Supercharge Your Social Media Visuals - for Non-Designers

Thursday, June 29 and Friday, June 30, 2017 

Cost: Early bird registration: $225
Registration after 
June 1: $300 
Location: WCU at Biltmore Park, Asheville 
Instructor: Cathy Busick 

Do you struggle with getting more engagement on social media?   Ever wonder how people have the time and resources to create attention-getting branded graphics for their posts? Are you responsible for generating social media, email and website visuals - but aren't a graphic designer? In this hands-on workshop, marketing maven Cathy Monteith Busick (Founder of Insight Marketing and Brand-Promos) will get you going with secret weapon tools that savvy marketers use to easily create engaging, on-brand visuals.  And, you will also learn the best practices used for boosting your social media engagement.    

You will walk away with:

  • Tools and tips on how to create visuals that tie into your content using readily available resources that apply to any social platform.
  • How to make a strong website landing page that ties into your branded visuals.
  • How to design and deploy email marketing campaigns that connect to your social platforms.
  • Your own branded graphics templates for Email, Blogs, Facebook, Instagram, Pinterest and LinkedIn.

Things you will need:

  • Laptop or iPad required to follow along with exercises.
  • It is recommended that you create a free Canva account prior to attending the workshop.  Upgrading to Canva for Work account is optional. 
  • A sense of humor because this will be fun and informative.

About the Instructor

Cathy Busick, owner of Insight Marketing, specializes in providing comprehensive branding and strategic marketing services.

After years of working for two hospital healthcare systems as a marketing /public relations director and strategic planning & marketing director, she started Insight Marketing in 1997. Over the years, she has gathered the most talented, experienced creative partnerships for web development, graphic design and social media.

While working with a variety of clients in Industry, Banking, Healthcare, Business, Resorts, Destination Travel, Legal and Government, the need for a systematic approach to marketing became abundantly clear. As a result the Pearls of Wisdom Marketing Approach© was developed and used to help clients identify and implement marketing steps.

Cathy is also a high-energy, high-content speaker, who educates, entertains, and motivates her audience with such topics as “How Not to get a Third Degree Burn when you Set the World on Fire,” “Creating a Memorable Brand,”  “What to do when your Marketing Budget has Stretch Marks,” and “You Must Be Present to Win.” 

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