Director of Photography and Videography Services – Mark Haskett
University Photographer – Ashley Evans
University Videographer – Sam Wallace
University photographers and videographers capture images, video and audio of WCU’s people, places and programs to promote the university through its website, publications, promotional campaigns, internal newsletters, social media channels and external news media organizations.
The Photography and Videography Services unit is part of the Office of Communications and Public Relations and is committed to producing high-quality photographic images and video that support the university’s “20/20 Vision” strategic plan and enhance the recruitment and retention of students.
Our services capture still and moving images of student activities, campus life and athletics events, and showcase the variety of educational opportunities both inside and outside of the classroom. We produce images and video that are used for various print and online material such as external media, the university magazine, upper-tier pages of the Western Carolina website, social media platforms and various other projects that require high-quality visuals.
We also provide professional headshots for use on departmental websites as well as professional publications. Portraits are made in our photo studio located in 420 HFR Administration Building.
Our department recognizes that banquets, award presentations, group photos and departmental gatherings are important aspects in the life of the campus community. These opportunities may not meet the criteria of our services, unless the images/video are deemed appropriate for marketing, recruitment or media relations. If time allows, the photographer/videographer may shoot for a fee, or may refer the client to a free-lancer.
The Photography and Videography Services unit works closely with colleges, departments and other offices to provide images and video to assist in promoting each unit. The photographers/videographer work on a daily schedule that is typically planned in advance. It is preferred and appreciated that photo requests be made with at least a two-week notice if possible. We understand that some photographic opportunities may arise on short notice and encourage you to move forward in contacting us, knowing that a photographer may not be able to meet your request because of previous commitments. Any requests for video projects should be discussed with Sam Wallace to be scheduled based on priorities set by the “20/20 Vision” plan and the Integrated Marketing and Communications Plan.
The Office of Communications and Public Relations reserves the right to determine if a request is in the best use of the department’s time based on the overall needs of the university.
Images and video produced by the university photographers/videographers are available for communication, promotional and marketing purposes, and are maintained on a servers located within our office. Images may be reviewed and/or delivered to clients through email or by scheduling an appointment. A new digital asset management system is currently being implemented for clients to have access to images. Videos may be previewed with a link provided by the videographer.
Requests for images to be used as a news item or to accompany a news article should be directed through the Office of Communications and Public Relations through Director of News Services Randall Holcombe at email@example.com. Requests for images to be used in publications or displays that are created by Creative Services should be made through the Office of Marketing's Services Manager, Adrienne Applegate at firstname.lastname@example.org. All other requests should be made through Mark Haskett at email@example.com.
An approved university Photographic Release can be downloaded and should be used before publishing photographs or videos of students and non-employees.
For additional information or questions please contact Mark Haskett or Ashley T. Evans in Photography Services:
Ashley Evans 227-3199 (firstname.lastname@example.org)