Playbill example

Advertising is an effective way to support your business and the fine and performing arts.

Each Bardo Arts Center performance includes a high-quality playbook in which you can place an ad for the entire season.

All patrons (10,000-plus) attending our performances receive a free playbook, so be assured that audience members will understand our thanks for your support.

Your playbook advertising dollars touch lives by bringing the magic and synergy of live theater to audiences of all ages.

Ad Rates and Sizes

The playbook contains black and white ads for all presentations. The season runs September to May.
$900 Back or Inside Cover. Full Page: 8 ½ inches by 11 inches
$600 Full Page: (inside)
$300 Half Page: Vertical 4 ½ inches by 11 inches, Horizontal 8 ½ inches by 5 ½ inches
$150 Quarter Page: 4 ½ inches by 5 ½ inches
$60 Business Card: 2 inches by 3 ½ inches

Special: All playbook ads 50% off when you subscribe to our Galaxy of Stars series!


Ad Design Services


Custom designing and composition services, include layouts, typesetting, scanning, and pre-press by Western Carolina University's professional printing staff available.  


Learning Live School Matinee Series

Ten percent (10%) of your sponsorship and playbook advertising dollars are applied towards our Learning Live School Matinee series which touch lives by bringing the magic and synergy of live theatre to audiences of all ages.

Sponsorships ($1,000+)

We can taylor your sponsorship package to fit your marketing and advertising needs. Your sponsorship benefits help to increase your customer's base, provide employee incentives and offer an exciting and beautiful venue to entertain your important clients.

More Information

For more information on advertising, contact Paul Lormand, director of the Bardo Arts Center, at 828-277-2505 or


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John W. Bardo Fine and Performing Arts Center