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Cullowhee, NC 28723
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Business and Economics

Topics and Speakers

James Busbin
"Developing New Products"
"Consumer Behavior in the 21st Century"
"Meeting Competition"

Dr. James Busbin, professor and graduate of the University of Tennessee, has written more than thirty conference papers and fifteen articles about new product development and marketing strategies. He has worked as a consultant for companies such as Holly Ridge Foods in Wilmington and for agencies such as the U.S. Strategic Defense Command. He is a seasoned convention speaker.

David Coffee
"Technology and the Accounting Profession"

Associate Professor of Accounting Dr. David Coffee will bring you up-to-date on new technologies for accountants. A certified public accountant, he holds a doctorate in accounting from the University of Kentucky. He writes about accounting issues for academic journals.

Scott Higgins
"Communication Strategies for Organizations"
"Working as a Team"
"Managed Care Issues"

An expert in the much-debated health management arena, Dr. Scott Higgins has a doctorate in health sciences management from the University of South Carolina. In 1995, he became WCU's first faculty member to receive the UNC Board of Governor's Award for Excellence in Teaching.

Julie Johnson
Delivers speeches on Consultative Selling, Relationship Marketing, and Buyer-Seller Relationships.

Steve Morse
"Economic Trends in the Southeast and North Carolina"
"Economic Development Trends"
"Tourism Trends in the Southeast, Appalachia, North Carolina, and Western North Carolina"
"Hotel, Restaurant and Tourism Travel Issues in the Southeast and North Carolina"
"Marketing Trends in Hospitality and Tourism in the Southeast and North Carolina"

Dr. Steve Morse is an economist and director of the Hospitality and Tourism Management program in the College of Business at Western Carolina University. He is frequently quoted as an expert in hotel, restaurant, attractions, and tourism trends in leading news sources in the U.S. He tracks economic trends in the hotel, restaurant, attractions, and tourism sectors in the Southeast and U.S. economies.

He is a frequent speaker at national and state hospitality and tourism conferences, and conducts workshops and seminars for regional and local tourism organizations, governments, and Chambers of Commerce to better understand the impact of tourist spending on the economic development of local economies. Since 2008, Dr. Morse has conducted over 140 customized keynote addresses, seminars, presentations and workshops on economic trends in hospitality and tourism to both public and private sector organizations.

Dr. Morse is currently president of the Travel & Tourism Research Association's Southeast Chapter, and a member of the National Speakers Association.

John J. Sherlock
Presentations regarding leadership and personal/organizational learning theory and practice are tailored to an organization's specific needs.

Dr. John J. Sherlock, assistant professor of human resources, has 20 yearsexperience in high-tech industry, chief operating officer (COO) of global services organization, experienced leader and developer of leaders. He taught atGeorge Washington University and the University of Maryland before coming to WCU. His research and consulting interests focus on the relationship between leadership and learning.


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