Eight-Semester Plan for B.S.B.A. in Marketing

Total for Degree : 120 Credit Hour
At least 60 hours must be taken outside College of Business
(Econ 231, Econ 232, Math 130, and Math 170 count in this total as outside of College)
Students may finish earlier if they attend summer school at WCU or another approved institution

 

Freshman Year

Fall

Spring

Course Prefix or Liberal Studies Requirement

Course Number

Course Title

Hours

Course Prefix or Liberal Studies Requirement

Course Number

Course Title

Hours

MKT

195

Facebook Generation Mktg

(FR SEM)

3

C5

Core

Physical & Biological Sciences

3

C5

Core

Physical & Biological Sciences

3

P3

Perspective

History

3

P1

Perspective

Social Science

3

C3 - CMCH

201

Communication

3

C1 - ENGL

101

Composition I

3

General

Elective

 

3

C4 - HEAL or

    HSCC

111 or 123

101

Wellness

3

C2 – MATH or

    MATH

170

Applied Statistics

3

 

 

 

15

 

 

 

15

Sophomore Year

Fall

Spring

Course Prefix or Liberal Studies Requirement

Course Number

Course Title

Hours

Course Prefix or Liberal Studies Requirement

Course Number

Course Title

Hours

P1 - ECON

231

Intro Micro

3

ECON

232

Intro Macro

3

P4

Perspective

Humanities 

3

ACCT

252

Accounting II

3

ACCT

251

Accounting I

3

MKT

206

Personal Influence and Selling

3

MKT

201

Marketing Strategy and Management

3

LAW

230

Legal Environment of Business

3

C1 – ENGL

 

 

102

Composition II

3

CIS

251

Management

Info Sys

3

 

 

 

15

 

 

 

15

Junior Year

Fall

Spring

Course Prefix of Liberal Studies Requirement

Course Number

Course Title

Hours

Course Prefix of Liberal Studies Requirement

Course Number

Course Title

Hours

MKT

303

Decision Making for Business

3

P6

Upper Level Perspective

 

3

General

Elective

 

3

General

Elective

 

3

MKT

304

Psychology of Consumers

3

P5

Perspective

Fine and Performing Arts

3

MGT

300

Intro to Management

3

FIN

305

Financial Management

3

QA

305

Decision Making II

3

MKT

Elective

 

3

 

 

 

15

 

 

 

15

Senior Year

Fall

Spring

Course Prefix or Liberal Studies Requirement

Course Number

Course Title

Hours

Course Prefix of Liberal Studies Requirement

Course Number

Course Title

Hours

General

Elective

 

3

MKT

475

Applications of Marketing

MKT

General

Elective

 

3

General

Elective

 

3

MKT

Elective

 

3

General

Elective

 

3

MGT

404

Strategic Management

3

General

Elective

 

3

MKT

Elective

 

3

 

General

Elective

 

3

 

 

 

 

15

 

 

 

15

NOTES

Students who take Math 170 do not have to take QA 235.  MATH 130 is a prereq for QA 235.  Students with strong math backgrounds can move straight to statistics and avoid College Algebra.  Students without strong math backgrounds should consider MATH 130 plus QA 235.  This planning sheet is heavily front-loaded.  Students may prefer to take general electives earlier, especially transfer students and students who change majors.  Students are encouraged to acquire a second major within the College of Business

 

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