Mary Beth DeConinck

Assistant Professor of Sales and Marketing

Mary Beth DeConinck Assistant Professor of Sales and Marketing

Phone: 828-227-2476
Email: mdeconinck@email.wcu.edu
Office Address: FO 226F  (Forsyth Bldg)

Date of Appointment: 2006

Education:

  • MBA, University of Central Missouri, 1984
  • B.S.B.A., University of Central Missouri, 1983
Biography:

Areas of Interest: While various areas of marketing (advertising, consumer behavior, sales, etc.) are of primary interest, I also gravitate towards some of the other functional areas (finance and human resource management) given my professional and academic experience over the years. 

Professional and Academic Experience: I have three years of professional experience in the banking industry (Arkansas and Georgia).  I am currently a board member of Camp Ability (a summer camp located in Haywood County, NC for special needs children and adults).  With this organization I am also active in fundraising and maintaining public relations.  Being a parent of a special needs child I also volunteer during the summer camp as a mentor, etc.

I have over 25 years of academic experience (teaching and administrative) at various schools (Western Illinois University, University of Central Missouri, University of Dayton, and Western Carolina University).

Areas of Instruction:  I am a firm believer in applied learning (versus traditional lecture style courses).  Students are involved in “real world” projects to prepare them for a career in marketing and other areas of interest.  Courses taught include:

  • Introduction to Business
  • Small Group Communication Sales Skills
  • Marketing Planning and Strategy
  • Professional Selling
  • Integrated Marketing Communications
  • Advertising Management
  • Negotiation
  • Sales Management

Research and Publications: My research has focused on pay satisfaction among retail buyers, transformational leadership, and the ethical work climate among salespeople.  Various articles have been published in the Marketing Management Journal, Global Business Review, and International Journal of Business Administration. 

Personal Life: I am originally from Missouri and in addition to living there I have lived in Arkansas, Georgia, Illinois, Ohio, and North Carolina (since 2002).  I love to travel and recently have acquired a passion for photography.

 

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